Prototyping: A Quick Introduction

Title:

Prototyping: A Quick Introduction

GSB Authors:

Haim Mendelson

All Authors:

Han, A.

Mendelson, Haim

Date:

2012-05-11

Abstract:

Prototypes allow you to consider and test your product or service concept quickly and at low cost, and they play an important role in the development of new ventures. This quick introduction elaborates on the concept and illustrates the use of prototypes in a variety of contexts. This case is available for purchase from ECCH.

Collection:

Faculty Publications

Keywords:

entrepreneurship

prototyping

testing

new product development

design

creative

new ventures

manufacturing

process

design thinking

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/prototyping-quick-introduction

Publication Type:

Cases