The Change.org case follows the career of Silicon Valley executive Jennifer Dulski, tracing her path from her time as a startup CEO who sold her company to Google to COO of Change.org, the socially minded (but for-profit) petition website. The case tells the story of how Dulski managed intricate internal decision making and communication processes in the aftermath of a situation where a petition gained national attention for its highly divisive language. The case also provides an opportunity to discuss the challenges associated with recruiting and performing diligence on key potential hires.
