23andMe: A Virtuous Loop

Title:

23andMe: A Virtuous Loop

GSB Authors:

Robert Siegel

All Authors:

Siegel, Robert

Conn, J.

Date:

2020-02-06

Abstract:

This case describes 23andMe CEO and cofounder Anne Wojcicki's founding story and her recent attempts to scale the company's direct-to-consumer genetic testing franchise while simultaneously expanding its pharmaceutical development aspirations.

Collection:

Faculty Publications

Keywords:

entrepreneurship

health care

genetics

technology

software

data

regulations

consumer

pharmaceutical

artificial intelligence

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/23andme-virtuous-loop

Publication Type:

Cases