This case introduces students to the founding story and growth of Whole Foods, a large grocery chain focused on healthy, organic, and whole foods retailing. The case describes some of the considerations Walter Robb (co-CEO Whole Foods, 2010-2016) faced when deciding whether to accept a CEO role alongside the founder John Mackey. The case also introduces a significant PR crisis that Whole Foods faced when its New York City stores were alleged to have overcharged customers for items weighed and packaged in-stores.
