Sandy Kurtzig (B)

Title:

Sandy Kurtzig (B)

GSB Authors:

Mark Leslie

All Authors:

Leslie, Mark

Feldhausen, E.

Date:

2020-08-05

Abstract:

This case introduces students to Sandy Kurtzig, the founder and CEO of the ASK software company, and the first woman to take a Silicon Valley tech company public. It gives a brief background of the protagonist and then presents students with 4 different dilemmas from Kurtzig's experiences as an entrepreneur and investor. Also see: E727A: Sandy Kurtzig (A) E727C: Sandy Kurtzig (C) E727D: Sandy Kurtzig (D) E727E: Sandy Kurtzig (E)

Collection:

Faculty Publications

Keywords:

entrepreneurship

ASK

IPO

women

software

dilemma

roadshow

breach of contract

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/sandy-kurtzig-b

Publication Type:

Cases