This case details the challenges Alex Lofton faced at Landed, a mission-driven platform offering financial solutions to help teachers and other essential professionals afford homes. The case details the journey of Lofton and co-founder Jonathan Asmis as they came up with the idea for the company, raised funding, and divided roles. In the case, Lofton must decide whether to coach or terminate an early employee and determine how best to execute and communicate a significant reduction in force.
