Zephyr Management was founded in 1994 with the goal of specializing in emerging markets, both in marketable securities and private equity. Having decided to expand in Asia, it chose India as the best location for a global PE firm with its skill sets and established Zephyr Peacock India in 2006. To navigate the minefields of India's investment environment and find ideal entrepreneurs, Zephyr Peacock practiced in-depth investigation and research, rigorous relationship-building, and unstinting due diligence.