How to Tell a Story (B)

Title:

How to Tell a Story (B)

GSB Authors:

Jennifer Aaker

All Authors:

Aaker, Jennifer

Chang, V.

Date:

2009-08-23

Abstract:

Case study B for How to Tell a Story contains various storytelling exercises. Also see M323A: How To Tell A Story (A).

Collection:

Faculty Publications

Keywords:

marketing

communication

communication in organizations

conflict

storytelling

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/how-tell-story-b

Academic Area:

Marketing

Publication Type:

Cases