Deals @Delloutlet: How Dell Clears Inventory Through Twitter

Title:

Deals @Delloutlet: How Dell Clears Inventory Through Twitter

GSB Authors:

Jennifer Aaker

All Authors:

Aaker, Jennifer

Chawla, R.

Leslie, S. G.

Date:

2010-05-10

Abstract:

Dell began using Twitter in 2007 to clear excess inventory. This case describes the reach and impact that the company had from utilizing this social media channel.

Collection:

Faculty Publications

Keywords:

marketing

Twitter

sales promotions

sales strategy

internet marketing

customer feedback

customer experiences

customer satisfaction

inventory management

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/deals-delloutlet-how-dell-clears-inventory-through-twitter

Academic Area:

Marketing

Publication Type:

Cases