Institutionalizing Levity at Coursera

Title:

Institutionalizing Levity at Coursera

GSB Authors:

Jennifer Aaker

Naomi Bagdonas

All Authors:

Aaker, Jennifer

Bagdonas, Naomi

Conn, J.

Date:

2019-08-26

Abstract:

The case describes the company-wide impact of former Coursera CEO Richard Levin's decisions to infuse levity into typically dry business processes and identify and empower humor-fueled culture bearers.

Collection:

Faculty Publications

Keywords:

marketing

humor

leadership

education technology

pranks

skits

culture

teamwork

organizational behavior

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/institutionalizing-levity-coursera

Academic Area:

Marketing

Publication Type:

Cases