You Get the Leadership You Inspire: Humor at Google with Eric Schmidt

Title:

You Get the Leadership You Inspire: Humor at Google with Eric Schmidt

GSB Authors:

Jennifer Aaker

Naomi Bagdonas

All Authors:

Aaker, Jennifer

Bagdonas, Naomi

Conn, J.

Saucedo, M.

Date:

2019-05-07

Abstract:

The case describes former Google CEO Eric Schmidt's general philosophy on the use of humor as a strategic communications tool and essential component of Google's culture. It also provides the reader with a few tips for the effective use of humor in a work setting.

Collection:

Faculty Publications

Keywords:

marketing

humor

leadership

jokes

teamwork

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/you-get-leadership-you-inspire-humor-google-eric-schmidt

Academic Area:

Marketing

Publication Type:

Cases