Play, Where the Real Work Happens: Virgin Unite

Title:

Play, Where the Real Work Happens: Virgin Unite

GSB Authors:

Jennifer Aaker

Naomi Bagdonas

All Authors:

Aaker, Jennifer

Bagdonas, Naomi

Conn, J.

Oelwang, J.

Rose, G.

Date:

2019-02-22

Abstract:

The case describes Virgin Group CEO and Virgin Unite Foundation leader Richard Branson's attempts to insert humor and levity into typically stressful and momentous business situations.

Collection:

Faculty Publications

Keywords:

marketing

humor

leadership

non-profit

self-depreciation

laughing

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/play-where-real-work-happens-virgin-unite

Academic Area:

Marketing

Publication Type:

Cases