Part I: Uber in Washington, D.C.

Title:

Part I: Uber in Washington, D.C.

GSB Authors:

Steven Callander

All Authors:

Callander, Steven

Hoyt, D.

Date:

2012-09-09

Abstract:

This case recounts Uber's experience in four cities at different points in time. This approach offers a way to examine Uber's strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world. The cases included here help frame the discussion on the future of Uber's expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment. Also see: P81B: Part II: Uber in London P81B: Part III: Uber in Sao Paulo P81D: Part IV: Uber in Seoul

Collection:

Faculty Publications

Keywords:

strategy and general management

regulation

transportation

technology

government relations

ride-sharing

mobile

beyond-market strategy

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/part-i-uber-washington-dc

Academic Area:

Political Economy

Publication Type:

Cases