Samsung Electronics in 2004: Conquering the Wireless Digital World

Title:

Samsung Electronics in 2004: Conquering the Wireless Digital World

GSB Authors:

Robert Burgelman

All Authors:

Burgelman, Robert A.

Rolland, J.

Date:

2004-07-08

Abstract:

This case examines the strategic opportunities available to Samsung Electronics in 2004 and beyond as the company attempts to penetrate the digital home. Key issues include the role of horizontal industry models versus vertical industry models in consumer electronics, and how a global conglomerate like Samsung can best participate in the fast changing digital-based consumer electronics industries.

Collection:

Faculty Publications

Keywords:

strategy and general management

consumer electronics

semiconductors

telecommunications

strategy

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/samsung-electronics-2004-conquering-wireless-digital-world

Academic Area:

Organizational Behavior

Publication Type:

Cases