Intel in Wireless in 2006 (A): Tackling the Cellular Industry

Title:

Intel in Wireless in 2006 (A): Tackling the Cellular Industry

GSB Authors:

Robert Burgelman

All Authors:

Burgelman, Robert A.

LeBrecque, M.

Date:

2007-10-05

Abstract:

The case discusses the challenges Intel Corporation faced when it entered the cellular and handheld communications devices platforms businesses.

Collection:

Faculty Publications

Keywords:

strategy and general management

strategy

Intel

wireless industry

cellular telephony

communications processor

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/intel-wireless-2006-tackling-cellular-industry

Academic Area:

Organizational Behavior

Publication Type:

Cases