Innovation at HP: The Role of the Innovation Program Office (IPO)

Title:

Innovation at HP: The Role of the Innovation Program Office (IPO)

GSB Authors:

Robert Burgelman

All Authors:

Burgelman, Robert A.

Meza, P. E.

Date:

2008-06-19

Abstract:

This case describes the work of the Innovation Program Office (IPO) within the Personal Systems Group (PSG) at technology company Hewlett-Packard (HP). It shows how this group solicits, qualifies and develops ideas for new products and services.

Collection:

Faculty Publications

Keywords:

strategy and general management

innovation

corporate innovation

intra-division corporate innovation

research and development (R&D)

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/innovation-hp-role-innovation-program-office-ipo

Academic Area:

Organizational Behavior

Publication Type:

Cases