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Innovation at HP: The Role of the Innovation Program Office (IPO)
About this Item
Title
:
Innovation at HP: The Role of the Innovation Program Office (IPO)
GSB Authors
:
Robert Burgelman
All Authors
:
Burgelman, Robert A.
Meza, P. E.
Date
:
2008-06-19
Abstract
:
This case describes the work of the Innovation Program Office (IPO) within the Personal Systems Group (PSG) at technology company Hewlett-Packard (HP). It shows how this group solicits, qualifies and develops ideas for new products and services.
Collection
:
Faculty Publications
Keywords
:
strategy and general management
innovation
corporate innovation
intra-division corporate innovation
research and development (R&D)
Publication URL
:
https://gsb.stanford.edu/faculty-research/case-studies/innovation-hp-role-innovation-program-office-ipo
Academic Area
:
Organizational Behavior
Publication Type
:
Cases
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Publication URL:
https://gsb.stanford.edu/faculty-research/case-studies/innovation-hp-role-innovation-program-office-ipo
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