Google Android in 2018: A Changing World Order

Title:

Google Android in 2018: A Changing World Order

GSB Authors:

Robert Siegel

Robert Burgelman

All Authors:

Siegel, Robert

Burgelman, Robert

Lehman, C.

Date:

2018-11-23

Abstract:

In July 2018, Google's Android software platform was fined $5 billion by the EU's Antitrust Commission. This case follows Hiroshi Lockheimer, SVP at Google responsible for Android, Google Play, Chrome and Chrome OS, as he and his team respond to the fine and the challenges of managing Android's increasing ubiquity and success.

Collection:

Faculty Publications

Keywords:

strategy and general management

digital

software

platform

ecosystem

antitrust

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/google-android-2018-changing-world-order

Academic Area:

Organizational Behavior

Publication Type:

Cases