Electronic Arts is a highly successful creator of video games for consoles and PCs. The company also creates content for online gaming. EA occupies a unique place in the information processing industry. The company must have the skills of a Hollywood studio in order to create compelling content while at the same time negotiating technological change and uncertainty associated with the platforms (e.g., consoles, PC, Internet) used to operate and distribute the games. The case gives students the opportunity to evaluate the strategic challenges associated with operating at the nexus of information processing and entertainment industries.
