StyleSeat

Title:

StyleSeat

GSB Authors:

George Foster

All Authors:

Foster, George

Lehman, C.

Date:

2018-02-22

Abstract:

Melody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.

Collection:

Faculty Publications

Keywords:

strategy and general management

digital

hairstyling

women

small business owner

marketplace

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/styleseat

Academic Area:

Accounting

Publication Type:

Cases