Canary Fund and the San Jose Grand Prix (B): Results of the First Race

Title:

Canary Fund and the San Jose Grand Prix (B): Results of the First Race

GSB Authors:

George Foster

All Authors:

Foster, George

Hoyt, D.

Date:

2006-02-14

Abstract:

This is a short follow-up to SPM-31A: Canary Fund and the San Jose Grand Prix. It presents results of the 2005 event, from the perspectives of the promoter, fans, city, and racing series.

Collection:

Faculty Publications

Keywords:

strategy and general management

sports

non-profit marketing

non-profits organizations

fund raising

entrepreneurship

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/canary-fund-san-jose-grand-prix-b-results-first-race

Academic Area:

Accounting

Publication Type:

Cases