Anaheim Ducks (B): Managing the 2007 Stanley Cup Champions

Title:

Anaheim Ducks (B): Managing the 2007 Stanley Cup Champions

GSB Authors:

George Foster

All Authors:

Davila, A.

Foster, George

O'Reilly, N.

Date:

2009-03-10

Abstract:

This case is a follow-up to SPM-39A, which described three eras of the Anaheim Ducks NHL hockey team. In 2007, the team won the Stanley Cup (the NHL championship). This case describes the opportunities and challenges facing team management as a result of winning the Stanley Cup.

Collection:

Faculty Publications

Keywords:

strategy and general management

sports

branding

strategy

entertainment

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/anaheim-ducks-b-managing-2007-stanley-cup-champions

Academic Area:

Accounting

Publication Type:

Cases