How Will Traditional Cpg Brands Compete Against E-Commerce?

Title:

How Will Traditional Cpg Brands Compete Against E-Commerce?

GSB Authors:

Harikesh Nair

All Authors:

Nair, Harikesh

Agarwal, A.

Strabo, J.

Date:

2021-03-11

Abstract:

This case discusses the rise of e-commerce companies in the United States and China and discusses the impact they have had on the market position of brands, using consumer packaged goods as an example.

Collection:

Faculty Publications

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/how-will-traditional-cpg-brands-compete-against-e-commerce

Academic Area:

Marketing

Publication Type:

Cases