MGM Resorts International in 2018: Time for Another Reinvention

Title:

MGM Resorts International in 2018: Time for Another Reinvention

GSB Authors:

Robert Siegel

All Authors:

Siegel, Robert

Lehman, C.

Date:

2018-01-20

Abstract:

MGM Resorts International was built as a gambling business. Over the past few decades, through its development of restaurants, live shows and musical performances, it has transformed into a fully-fledged entertainment company. Now, in 2018, it looks to pivot again – to find the future of "destination entertainment" for its Millennial consumers.

Collection:

Faculty Publications

Keywords:

strategy and general management

digital

entertainment

gambling

gaming

data

Publication URL:

https://gsb.stanford.edu/faculty-research/case-studies/mgm-resorts-international-2018-time-another-reinvention

Publication Type:

Cases